The Bronx Museum's Logo design

While working as an intern at PS New York, I delivered various logo and application options for The Bronx Museum of the Arts’ marketing materials.

Client: The Bronx Museum of the Arts  Design Studio: PS New York
Creative Direction: Penny Hardy  Art Direction: Penny Hardy. Vivi Feng  Design: Yena Joo

Looking to create a cohesive presentation for the museum, the Bronx Museum of the Arts turned to PS New York re-imagine their marketing material. PS developed a system in which the “X” of the Bronx becomes the intersection of art (/) and community (\) — the two core values of the museum. The resulting graphic template system allow the museum to maintain a cohesive identity across all departments—education, outreach, curatorial and programming—while embracing flexibility and diversity.

https://psnewyork.com/projects/the-bronx-museum-of-the-arts