Deliverables: KV, Banner, Page Design for an online promotion
Promotion KV (PC Version)
Hard Bundle KV (PC Version)
Soft Bundle KV (PC Version)
Page Overview (Mobile Version)
Cyber Monday Promotion
Rough Idea Sketch
Page Overview (PC Version)
Final Design (PC Version)
Final Design (Mobile Version)
Design Process
Round 1: Used various playful graphic elements like the iconic blue gift box, a heart, a handwritten text.
Round 2: More festive and dynamic graphics to emphasize the celebration of the 10th Anniversary of Galaxy.
Main KV: Red ribbons and confetti were added to the previous layouts for a more festive and celebratory graphic.
Hard Bundle: Designed a premium black box with hard bundle devices and accessories that looks more exclusive and highlights ‘the deal of a lifetime.’
Soft Bundle: Playful and dynamic layouts with floating devices and accessories to boost up consumers’ purchase desire.
Client: Samsung Creative Direction/Art Direction: Alvin Chan from Cheil Worldwide Design: Haeri Kim & Yena Joo