Day in the Life is a chance for all of us to escape our bubbles and see an average day in the life of another person. This series will feel like a window into the world of one of the many faces you see passing by you on the street everyday. Our goal is to follow someone through their routine and learn what its like to live in another city, have another job, and enjoy different tastes than we normally do.
- Concept Overview by Mike Baireuther

Graphic style requested by Mike:
Design should feel accessible, but not folky. These pieces are an honest look at life, more journalism than entertainment. However, this isn’t a dour commentary on life in the proletariat. We’re celebrating the mudane parts of life that we all have in common, pointing out our differences in hopes of finding commonalities, not divisions.

The graphics should be clean, but not sterile. We want this to be understated and let the photos tell the story. This is a soft touch, bringing color and personality to the image, and imbuing each shot with narrative through quotes from the subject.

 Client: Discovery, Inc.   Creative Direction/Art Direction: Mike Baireuther Design: Yena Joo